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Good
Beginnings Last a Lifetime
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Good
Beginnings Last a Lifetime is a public awareness
and engagement campaign to improve the well-being of
children and help them grow up free from abuse and neglect.
The campaign was designed to implement findings from
Prevent Child Abuse America’s Strategic Reframing
Initiative, done in partnership with the Frameworks
Institute with funding from the Doris Duke Charitable
Foundation. For more information about the research,
go to www.preventchildabuse.org.
The primary goal of the campaign is to prevent child
abuse and neglect through community action.
States and communities have the opportunity to customize
the Good Beginnings materials while participating in
a partnership with others implementing these tools and
the strategic reframing research. This Learning Partnership
will allow states and communities to learn from each
other, improve our skills in reframing child abuse prevention
messages and increase the influence of reframed messages.
Package fees for personalizing the campaign will be
reinvested to provide training opportunities for the
Partnership, develop new materials and evaluate campaign
efforts.
This project was developed in partnership with TEAM
for WV Children, the WV Children's Trust Fund, the Claude
Worthington Benedum Foundation and Childspeak Creative.
For
MORE INFORMATION or to ORDER NOW call toll-free 1-877-537-8216
or e-mail mail@childspeakcreative.com.
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